With growing e-commerce, Indian book market all set to become Rs 739 billion industry by 2020

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Mumbai-based brand licensing startup Black White Orange Brands Pvt Ltd has raised funding from Yuvraj Singh’s YouWeCan Ventures. Black White Orange will build licensing solutions for brands across sports, entertainment, and lifestyle. The startup will also create and manage YouWeCan merchandise as part of the strategic partnership.

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“At Black White Orange, we are also planning to create high-quality consumer products for some iconic Indian brands. Managing YouWeCan merchandise is a significant step towards that vision. We are ecstatic that Yuvraj hasn’t just given us his brand to represent, but has also joined us as a strategic partner in our journey,” says Bhavik Vora, Founder and CEO, Black White Orange Brands Pvt. Ltd.

The venture Black White Orange was founded by Bhavik Vora just over two months ago. Black White Orange provides merchandising solutions and helps brands, celebrities, media, and retailers find ways to strengthen their relationship with the most important stakeholder – the consumer.  They offer services in retail, distribution, syndication, brand consulting, and creative solutions, both in India and overseas. Some of its key signings are brand YouWeCan and US-based design house and licensing company bCreative, amongst others. Black White Orange is also associated with the immensely popular Taarak Mehta Ka Ooltah Chashmah.

On the investment, Yuvraj Singh added, “I am delighted to partner with Black White Orange in its endeavour. In the current startup funding scenario, my team and I are always looking for innovative investment opportunities for young businesses and budding entrepreneurs that will evolve the markets they are .

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