India’s largest e-commerce firmÂ Flipkart Ltd , is currently generating nearly $1 million in monthly advertisement sales, making the company one of the largest digital ads platforms in India less than a year after it launched its ads business.
Ravi Garikipati, head of Flipkart’s ads business, said the company aimed to be the largest digital advertising platform in India over the next 3-5 years. He declined to comment on the revenue numbers.
Already, some 24,500 sellers out of 100,000 third-party sellers on Flipkart have used its ads service. And about 12,000 sellers use the service every day, Garikipati said.
Apart from seller ads, Flipkart generates ad revenue in two other ways: by serving content on its platform paid for by brands; and, by connecting advertisers with its so-called Flipkart shoppers audience, which comprises an external network of news, gaming and other apps.