Zomato launches its points-of-sale-system

Zomato Base
Img Src: Your Story

Zomato has announced the launch of its cloud-based point of sale product for restaurants Zomato Base.

Zomato Base is an Android-based POS framework that offers a restaurateur some assistance with managing their everyday operations from a single platform. It offers variety of features for including menu, recipe and inventory management, a built-in payment solution that accepts debit and credit card payments, CRM, and real time analytics.

Zomato piloted Zomato base at The Beer Cafe outlet in Gurgaon, prior this year. It says that taking into account the reviews and feedback, the organization has changed the item on and on to take into account the requirements of its 35 outlets crosswise over 10 urban communities in India including Delhi NCR, Bangalore, Mumbai, Pune, Chandigarh, Amritsar, and Ludhiana.

Rahul Singh, founder & CEO of The Beer Cafe, the first adopter of the product, said that Zomato Base seamlessly integrates operational solutions such as menu management and remote inventory management into a single system, this makes the day-to-day functioning of a restaurateur efficient. “This platform is built to provide real time outlet-level analytics which would allow us to plan our supply chain better and provide benefits to our guests through effective promotion and profiling. We will be implementing the product across our all outlets. The best part is, all of this can be done remotely and in real time, which is a huge convenience for a business owner on the move, “he added.

In April 2015, Zomato had acquired Delhi-based startup MapleGraph that built MaplePOS, a cloud-based point of sale product for restaurants. It had renamed the MaplePOS product to ‘Zomato Base’.

Zomato Base helps in managing restaurant operations from a single platform. It works with KOT printers, kitchen displays, cash drawers, and comes with an integrated app marketplace. Through Zomato Base, a restaurateur can manage their menus, inventory, recipe, price, customer relationship and much more. The product is also designed to analyse sales data to track restaurant’s performance and identify actionable insights through its data analytics. Zomato Base is also integrated with payment management that lends Offline transaction support and make online payment through seamless payment gateway.

The product is integrated with Zomato for business App, which is available on both Android and iOS.

Zomato Base is expected to boost Zomato’s revenues like its other business verticals that include online ordering, Table reservations, White label platform and Point-of-sale-system. For 2014-15, Zomato recorded operating revenue of INR 96.7 Cr and loss before interest, taxes, depreciation and amortization of INR136 Cr.

 

About the author

Surabhi Tyagi

Add Comment

Click here to post a comment

Your email address will not be published. Required fields are marked *