Mukesh Bansal Invests in Fitness Startup ‘Cult’


Mukesh Bansal, former head of Flipkart‘s commerce platform and Myntra’s co-founder has invested an unrevealed amount in a banglotre based fitness startup Cult. This workout station focused on training programs without using traditional gym equipment.

Founded in 2015 by Rishabh Telang and his brother-in-law Deepak Poduval, Cult, offers a mix of martial arts, yoga and outdoor activities. It is a gym that does not have treadmills or all-in-one fitness machines. It contains a boxing rings, jump ropes, boxing bags, tyres/hammer, speed chutes, resistance bands, and plyometric boxes.

We don’st have a single treadmill or some other fancy gym equipment. Rather, we have ensured coaches to give special attention to every trainee for the curated exercises at our facility,” said Telang.

Situated in the Centre of suburbs of Bangalore, the startup plans to open a few more in the city before expanding in other metro cities. Bansal said, “This is an exceptional and intriguing idea in the space of health and wellness. I have personally trained here and realize the potential it has to offer. They are hoping to expand within and outside of Bangalore with the fresh capital.”

The investment comes within days of Bansal declaring a new venture in the healthcare and fitness space along with former Flipkart colleague Ankit Nagori. Both Bansal and Nagori had quit Flipkart in February this year.

With its key focus on “machine-free fitness with globally experienced trainers,” the startup seems to be carving out a niche for itself in this overcrowded market.

Other startups in the space generally offer monthly and daily subscriptions in fitness studios and gyms. Fitternity, Orobind and Gympik are some of the fitness-focused startups.

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Surabhi Tyagi

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