After the buzz around a company offering â€˜periodâ€™ day off to their women employees in the UK, an Israel-based startup has come up with an uncomprising idea for women to have a happy period. The company has designed a wearable, Livia, to help women turn off their period pain through electrical stimulation.
Livia is based on â€˜Gate Control Theoryâ€™. It is a combination of circuitry and electrodes that can be fixed to the areas of pain. It comes with a tiny control panel to help turn the pain off by closing the â€˜pain gatesâ€™ to your brain. A pulse is transmitted to keep the nerves busy and stops the path of the pain signals to the brain.
According to the company, Livia â€œis a drug-free solution for menstrual painâ€.
The startup is currently accumulating funds on Indiegogo and has surpassed its funding goal of USD 50,000. The wearable can be bought for USD 75 as early-bird purchase and USD 85 thereafter, and comes with colour options. A USB charging cable is a part of the Livia case. The company has plans to start delivering as early as October this year.
All too fancy, huh? Check it out for yourself here.