The Insights Out has learned that a startup is planning to fix India’s traffic problem.
Yes. You read it right.
TRAFI, a Lithuania based startup has entered the Indian market. TRAFI is a journey planner app that allows people to plan their travel through public transport.
TRAFI was founded in 2013 by Martynas Gudonavicius, a former head of sales at mobile advertising network, InMobi and Jurgis Pasukonis, Mantas Vizbaras, and Algimantas Krasauskas, alumni of Vilnius University.
The firm plans to use Indian traffic’s real time data with quirky scientific algorithms and machine learning to alleviate traffic worries for people.
Pilot apps have been lauched in Mumbai and Bengaluru.
According to Mr. Gudonavicius, Co-founder and Chief Executive, â€œAll over India, improving public transport is a hot topic. It is central to the smart cities agenda of the governmentâ€. The company is planning to spend a sum of $1 million (Rs 6.6 crore) this year to disseminate timely public transport information in all major cities, he told an online daily.
Further, the company will provide its technology products and services to transport companies and authorities in the country, which will increase effectiveness of public transport.
According to Rajarshi Rakesh Sahai, Country Head, TRAFI, â€œWe donâ€™t follow a strategy of carpet bombing every country in the world. We are deep in our focus rather than doing launches for the heck of it. I want to do Mumbai and Bengaluru properly and then launch in other citiesâ€.
Unlike developed countries, the major challenge in India is the availability of the traffic data, he told an online daily.
The company has plans to develop tools to help various agencies adopt a standard format for public transportation schedules and associated geographic information, he added.
Mr Sahai has met with various officials to execute company’s plans, including those from Bangalore Metropolitan Transport Corporation and Mumbai Metropolitan Region Development Authority.