Inshorts partners up with over 30 content publishers & 5 e-commerce player

Inshorts
Inshorts

One of the highest rated News aggregator apps – Inshorts have now partnered up with 30 content publishers including giants like PTI, ANI, Indian Express Group, and Outlook.

The company has also joined hands with e-commerce brands which include Tripigator, CarDekho, Bike Dekho, Zomato, and Bookmyshow.

Azhar Iqubal, co-founder and CEO at Inshorts said, “As we scale in terms of content and user base, we are opening up the Inshorts platform for content publishers across the board to help them take advantage of our growth.”

Backed by Tiger Global and the founders of Flipkart, which boasts of over 3 million downloads, now aims to scale the user base beyond 10 million users and launch a slew of personalisation features where the news shall use analytics to make the presentation as per the behavior, age, and sex of an individual.

Iqubal added, “Our monetisation roadmap is going to be based on combining brand centric content with the power of personalisation. In effect, we hope to solve the problem brands face in reaching the right customers. Brand partnerships like these are the first steps in that direction and the response from our users has also been very encouraging.”

News Source:
http://economictimes.indiatimes.com

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Alisha Madaan

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